In 1910, Alfred bought up his brothers’ shares of the company and created ‘Les Etablissements Isautier (the Isautier Company). The distillery was modernised and started to offer a wider range of products. Alfred introduced the technique of the distilling column, heating using bagasse (sugarcane residue), but also a new model triangular bottle, to contain the new drink in fashion: Punch.
The shape of the latter was totally innovative for the time. Today, the bottle has become a true symbol of the brand and is to be seen on the shelves of many grocery stores and supermarkets … in Reunion… and elsewhere!
© Photo credit-Isautier private archives
The Isautier triangular bottle: The Story!