OUR HISTORY | Isautier

Our family first put down roots on Reunion Island back in the times of King Louis Philippe 1st of France. From the very beginning, the Isautier company has fostered a deep affinity with the Island and has become part of its history. With our creations, innovations and investments, we are writing the new chapters in the epic tale of Reunion Island rum for the 21st century – with the same impetus and same pioneering spirit of Louis and Charles Isautier in 1845. 

Cyril Isautier, Director

1832

Arrived at La Réunion

In Paris, France, Louis Philippe 1st was king. Some 10,000 km away at Saint-Pierre on Reunion Island, the king’s apothecary Laurent-Philippe had been assigned the mission of seeking out medicinal plants.  As Laurent-Philippe, after a 4-month perilous voyage, Louis Isautier his great-nephew, then aged 23, moved to Reunion Island in 1832. Later on he is joined by Charles, his younger brother – both were imbued with a keen sense of adventure.  They were enthralled by the profusion of sugar cane on the island, growing in abundance as far as the eye could see and they acquired land to grow sugar cane specially selected for making the family rum.

Louis Isautier’s passport
Work at the port of Saint-Pierre viewed from the signal mast. Lithograph by Louis Antoine Roussin, 1860. (Source:  Léon Dierx Museum)
1845

Creation of the Isautier distillery

Louis and Charles established the Isautier family business, which bears the same name to this day. It is the oldest rum distillery on Reunion Island and the oldest business on the island today. Six successive generations have passed on their knowledge, creating an epic story which spans nearly two hundred years.

Reunion Island – sugar cane cutting c. 1900-1950.  (Source:  Reunion Island regional archives)
1865

Antoinette at the head of Maison Isautier

Following the death of Charles Isautier, his widow Antoinette became head of the family company, driving its development and growing the export business. Isautier rums began to receive numerous international awards for their quality.

The Isautier distillery in the rue du Canal St Etienne
The new identity of the distillery now headed by Antoinette Isautier:  “Veuve Isautier & Fils”
1910

Brand identity

Alfred Isautier launched the iconic triangular bottle that rapidly became associated with the brand, underpinning its identity. Bottle design and development became an important consideration for the Isautier brand image.

Alfred Isautier
(1881-1955)
One of the very first triangular bottles – early C20th
1970

Isautier launches his first Arrangés

The launch of the very first of the Isautier ‘arrangés’.  Back in the 15th century, sailors on the sea route to India would mix spices and fruit in alcohol to preserve them. On the island, this developed later into the ‘rhum arrangé’ tradition – white rum with spices, leaves, fruits and citrus peel.  Isautier set out to further this tradition with the Gingerlick “arrangé”.

Historical liqueur labelling
One of the very first Gingerlick labels
2008

Opening of the “Saga du Rhum” Museum

The opening of “la Saga du Rhum”, a museum on the Isautier estate at Saint-Pierre. The museum  features a cultural and sensory journey around the history of Reunion Island, its inhabitants and its traditional product, rum.  The museum has already welcomed nearly 350,000 visitors.

L'entré du musée La Saga du Rhum à La Réunion
The entrance to “la Saga du Rhum” museum
A display featuring the history of Reunion Island and the history of rum
2010

Evolution of the Arrangés

Drawing inspiration from its history, Isautier launched new “arrangés” in an attractive square-shaped bottle. The fruit of an ancestral tradition, the “arrangés” reflect the island’s rich heritage. Isautier created this new segment and has become market leader.  Since 2016, Isautier has frequently received accolades in the “Saveurs de l’Année” (best taste awards) for its now famous “arrangés”.


The Isautier collection of “arrangés”
The best seller in the range – the “Arrangé Banana Flambé”
2015

Isautier, an award-winning tradition

Isautier’s 7 year old rum was awarded the prestigious Best Spirit Trophy at the international Spirits Selection competition.  Over the years, Isautier has received over 150 medals and awards in international competitions across the globe – the first dating back to 1870.

Isautier’s 7 year old rum.  An exceptional rum
Isautier’s first medals (photo credit:  François-Louis Athénas)
2020

Isautier celebrates 175 years of existence

The 175th anniversary of the Isautier company.  The same year, the ‘Rhum Vieux Louis & Charles’ was awarded a gold medal at the International Spirits Challenge in London.  On this occasion, Isautier embarked on a new drive to further strengthen the company’s image, the presentation style of the rums and their distribution.  As the benchmark producer for rum from Réunion Island and the Indian Ocean, Isautier drew on its magnificent heritage to reaffirm the family’s unique style of rum:  fresh, fruity – a subtle oakiness for the aged rums – and with characteristic notes of ocean spray.

The brand’s new visual identity
HOW ABOUT

we write the sequel together

contact us

Logo Isautier

    When you provide your email address, you agree to receive Isautier.com newsletter and acknowledge that you have become aware of our privacy policy (data collection and use) available here . You can unsubscribe at any time by clicking on the ‘unsubscribe’ button at the end of an email sent by us or emailing us at:   accueil.rpi@groupe-isautier.com